This is a logo redesign for the brand Vadilal.
Vadilal is the oldest ice cream brand of India, originating all the way back in the early 1900s.
The entire project is entirely for an academic purpose.
The current logo
Ideation for logo redesign
Digital Versions
Font is use is "Ice Cream Standard", it is available on adobe fonts
Colour pallete reflects a theme based on the summer season. Ice cream is thing for summer to enjoy in scorching heats.
